There are so many options when it comes to buying essential oils. How are you supposed to know which brand to buy? This page is meant to give you information so you can make that choice for yourself.
Let’s start by discussing the different types of companies from which you can buy essential oils.
Essential Oil Companies
If you have done any research into essential oils, I’m sure you have come across at least a few MLM companies. An MLM company typically requires you to purchase a starter kit in order to join their network. MLM Companies do provide the opportunity to earn commissions through recruiting others to join their network. (Please reference their compensation disclosures for a true representation of earning. MLMs may require you to purchase product each month in order to earn a commission, and often commissions amount to just a few dollars each year.) MLM companies typically have the highest pricing in the industry, however, they may also offer incentives, such as reward programs, where you can earn points for future purchases. This can be great if you are purchasing a lot of oils/products each month.
As essential oils become more popular, it seems a new company pops up every day. Direct-to-Consumer companies are selling their products (typically online) directly to you. You place an order and they ship it to your door. The positive of this is that you can order as much (or as little) as you want, without having to purchase a starter kit. You can also place orders as often as you wish, or never again, with no strings attached. Costs tends to be a lower than MLM companies. However, please read about pricing below. If the deal is too good to be true, it probably is.
It seems you can now buy essential oils at whole food stores, grocery stores, drug stores… even Walmart. You may be tempted to buy these oils because, after all, you can get them with your weekly grocery purchase, and the prices seem affordable… BUT, I would caution you about these oils: If the price seems too good to be true, it probably is.
Let’s talk about that a little further…
What to Watch For When Buying Essential Oils
There is a wide range of pricing when it comes to essential oils. Let’s take a look at Frankincense, for example; specifically Boswellia Carterii (look at that scientific name because there are different species). I can go to an MLM company, and this oil costs about $70-75/15 ml, for members. Go to a Direct-to-Consumer company, and it costs about $25-60/15 ml (at least the ones I looked at). Go to Walmart, and you can get 4 OUNCES (that is 8x more than these other brands) for $14. Something is not right about that. Truth: frankincense isn’t that cheap. If you find it for $3.50/oz, when it should cost $50/oz, you’re being scammed. Don’t believe me? Check out this video from a man that tests essential oils for a living. He takes one of the bottles of “cheap” frankincense and tests it… Spoiler alert: it’s not real, despite the label reading “100% pure, therapeutic grade essential oil”.
“100% Pure” & Therapeutic Grade” Means Nothing Really
Any company can put the words “Pure” or “Therapeutic Grade” on their bottle of essential oil, but nobody’s testing the oil for quality or purity; nor grading it on a therapeutic scale. You can read more about that here. Basically, every bottle of essential oil states this, even the $14 bottle of Frankincense at Walmart.
GC/MS Test Results
As a consumer, the best tool you have is a GC/MS test. However, this testing process is spend-y. So unless you have a couple hundred dollars to test your oils, how are you going to know if you are really getting pure, therapeutic grade, oils? There are companies out there that actually provide their GC/MS test results for their oils, but again, you need to be careful and know what to look for as companies can alter oils to get a “passing grade” or use outdated reports that are not relevant to the lot number on the bottles being sold. (See this post on Facebook for more on what to look for.)
I truly hope you have found this information to be helpful as you look for an essential oil company to call your own. If you have any questions, please feel free to contact me.